Today marks the six month anniversary of the new ownership of Wayfarer and the formation of Wayfarer Music Group. Founded in 2007 as Wayfarer Records, Wayfarer evolved into Wayfarer Music Group in late summer of 2024. Wayfarer embodied the new name by officially becoming a music collective of artists breaking tradition from the common business model for a record company. There was another reason for this name change and we are excited to let you in today on the bigger picture.
Wayfarer Music Group is now the parent company to a family of brands designed to help promote and support artists, preserve this musical genre and nurture artistic freedom for the next generation of creatives to come. With that, the Wayfarers are excited to officially present to you the Wayfarer family of brands.
Wayfarer Records. The record label you came to know and love will be the musical home for all of the Wayfarer artists to release their music and continue their musical legacy founded in 2007.
Wayfarer Solutions is the official music library brand of Wayfarer Music Group. They will be focusing on custom composition and music placement opportunities servicing television, film, gaming, medical and corporate business to business markets. Wayfarer Solutions has already been successful in the past few months beta-testing and are excited to officially launch this service for its artists.
Wayfarer Radio will be coming later in 2025 and will be Wayfarer’s own streaming 24/7 radio station showcasing the entire catalog of Wayfarer releases for your daily enjoyment. More information to come.
Wayfarer Studio is focusing on the next generation of creatives and is our little secret for now but, you will be glad you waited. Coming in 2025
If this weren’t enough, Wayfarer officially launched their new slogan and ad campaign for their foundation brand Wayfarer Records yesterday. We are blessed to have a tremendous catalog of music ranging from not only ambient but, chill, cinematic, jazz, acoustic, post rock and more. Our new ad showcases this diverse community of artists (Below) and emphasizes the one thing we believe. You have a lot of  decisions to make in your search for quality creative entertainment but at the end of the day, The Choice IS Yours! Here’s to another 18 years being YOUR choice!
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