Recently, Wayfarer Music Group’s Vice President Dieter Spears discussed how Wayfarer is implementing the world of AI into their daily business practices. Check out what Dieter had to say.
“Generative AI is no longer just a buzzwordâit’s here to stay, and rather than debating its impact on creativity, we’re focusing on how it can be leveraged as a powerful tool to stay competitive. Since the early days, our creative team has been using Midjourney to generate AI-driven images, and we continue to be amazed by its flexibility and the exceptional quality of the results. The hit-or-miss factor has significantly decreased, thanks to Midjourney‘s advanced learning models.
In the realm of video creation, generative AI is still emerging, but weâre seeing rapid improvements. Our team has been working with Runway.ai, and with the launch of Version 3, we’ve witnessed a major leap forward in the capabilities of generative video. While the hit-or-miss nature remains a challenge, it’s steadily improving.”
Dieter went on to say…
“For those considering AI-driven content creation, platforms like Midjourney offer a relatively smooth learning curve with a monthly subscription. However, crafting high-quality, narrative-driven videos with generative AI does require a more significant investment of both time and resources.
We welcome these changes and are committed to evolving alongside them. Embracing the future of creativity through AI isnât just about keeping upâitâs about staying ahead.”
Since mid-2023, Wayfarer has been utilizing these creative tools for their cover art, music videos, promotional artwork and more with lots of fresh content premiering soon supporting each of our amazing artists.
Keep checking back to WayfarerMusicGroup.com as well as our social media to witness how Wayfarer is embracing the use of AI to best serve their artists.
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